Black women have stories that deserve the mic. Full stop.
We are the culture creators, the table shakers, the blueprint. And yet, when it comes to launching a podcast—a platform designed for authentic storytelling, influence, and legacy—many of us hesitate. And not because we don’t have something to say. But because of a mix of very real fears and misinformation.
If you’ve ever felt the pull to start a podcast but talked yourself out of it, this one’s for you.
Here are the most common reasons I hear from Black women business owners and why those reasons don’t hold up under the light of truth:
1. “I’m not tech-savvy.”
Listen, you didn’t build your business by accident. You’ve learned systems, platforms, apps, CRMs—and probably cussed out more than one of them. Podcasting doesn’t require a full studio or a degree in audio engineering. With the right guidance (hi, I’m here!), a simple mic and editing support, you can be heard loud and clear. Tech shouldn’t be the barrier when your voice is the gift.
2. “I don’t have time.”
I see you. You’re busy. But let’s be real: podcasting is not about quantity, it’s about intention. You don’t have to drop weekly episodes to be impactful. A strategic podcast can actually save you time by serving as content that feeds your marketing, your offers, and your brand visibility all at once.
3. “What if nobody listens?”
What if they do? What if the exact woman you’re meant to serve hears your voice and feels seen? Even if you only have five listeners at first—those five matter. Podcasting is a long game and an intimate one. You’re not just chasing numbers; you’re building trust.
4. “I don’t sound like a podcaster.”
And what exactly does a podcaster sound like? Because last time I checked, there’s no one “voice.” Your tone, your laugh, your sidebars—all of it is part of the magic. The power is in your authenticity, not your performance.
5. “There are already so many podcasts.”
Sure, there are thousands. But how many of them center the lived experience of Black women entrepreneurs? Not enough. Saturation doesn’t mean there’s no room—it just means people are listening. And what they’re craving is a voice like yours.
6. “I don’t know what I’d talk about.”
Let me lovingly challenge that. You built a business. You’ve overcome, strategized, pivoted, cried, celebrated, and persevered. Your process is a curriculum. Your journey is a testimony. And your lessons? Someone is praying for them right now.
Black women are the fastest-growing group of entrepreneurs in the U.S., but we’re still underrepresented in the podcasting world. Not because we lack the skill—but because we’ve been conditioned to doubt the value of our own voice.
Let’s break that cycle.
You don’t have to have it all figured out. You just have to start.
And when you’re ready—I’m here to help you make it easy, powerful, and deeply aligned with your business mission.
Want help launching with strategy, support, and soul? Let’s talk about how we can amplify your voice. https://calendly.com/crackersinsoup/discovery-call
Author: Bethany Hawkins
Hi, I’m Bethany Hawkins — award-winning podcast producer, speaker, and the founder of Crackers In Soup, LLC. With over 18 years of experience in the corporate world and a passion for storytelling, I help amplify underrepresented voices through powerful podcasting. Whether you’re launching your first show or growing an existing one, I’m here to make the process simple, impactful, and fun. When I’m not producing podcasts, you’ll find me walking on the treadmill while watching my favorite shows, hanging out with family and friends, manifesting ease and abundance, or cheering on others as they use their gifts to change the world.